PROJECT
AB InBev, Stella Artois The Weekend Bar - Universal Studios, Hollywood
AB InBev, Stella Artois The Weekend Bar - Universal Studios, Hollywood
SOURCE CONCEPT
Developed by internal team members
Developed by internal team members
RESPONSIBLE FOR
Direction of technical build design with fabrication specifications, including materials, attachment methods, and electrical.
Direction of technical build design with fabrication specifications, including materials, attachment methods, and electrical.
TEAM INTEGRATION
Worked with additional team members: Conceptual team for build confirmation of design intent, fabrication for vetting of build concepts.
Worked with additional team members: Conceptual team for build confirmation of design intent, fabrication for vetting of build concepts.
ADDITIONAL NARRATIVE
This project, like so many, was a quick turn on a limited budget with high impact. My job: take the rather flat and unrealized concepts and make them work. I considered safety with regard to mounting actual shipping container doors, the dimensionality of the mirror wall where there was none, and a method to attach and enhance faux neon Stella Artois burst logo fixtures. It looks like it was a spectacular party!
This project, like so many, was a quick turn on a limited budget with high impact. My job: take the rather flat and unrealized concepts and make them work. I considered safety with regard to mounting actual shipping container doors, the dimensionality of the mirror wall where there was none, and a method to attach and enhance faux neon Stella Artois burst logo fixtures. It looks like it was a spectacular party!
TECHNICAL / BUILD DESIGN
FINAL PRODUCT
Entrance
Photo op wall
Mirrored wall
Mirrored wall - Illuminated
Bar
Bar
Pergola - Illuminated logo