PROJECT
AB InBev, Michelob Ultra - Multiple Locations
AB InBev, Michelob Ultra - Multiple Locations
SOURCE CONCEPT
Self + internal team members
Self + internal team members
RESPONSIBLE FOR
Concept design, direction of technical build design with fabrication specifications, including materials, attachment methods, and electrical.
Concept design, direction of technical build design with fabrication specifications, including materials, attachment methods, and electrical.
TEAM INTEGRATION
Worked with additional team members: Conceptual team for build confirmation of design intent, fabrication for vetting of build concepts.
Worked with additional team members: Conceptual team for build confirmation of design intent, fabrication for vetting of build concepts.
ADDITIONAL NARRATIVE
These projects consisted of many elements, from illuminated signage and wall graphics to custom chandeliers, faux-embossed walls, and custom pub tables, and I had my hand in nearly all of them. Some of the ideas were brought to me for concept and follow-up technical design, like the "Ultra Fan Ribbon" below, designed as a photo opportunity. I created it to withstand the rigors of constant human interaction.
These projects consisted of many elements, from illuminated signage and wall graphics to custom chandeliers, faux-embossed walls, and custom pub tables, and I had my hand in nearly all of them. Some of the ideas were brought to me for concept and follow-up technical design, like the "Ultra Fan Ribbon" below, designed as a photo opportunity. I created it to withstand the rigors of constant human interaction.
TECHNICAL / BUILD DESIGN
FINAL PRODUCT
AA Center - Main Hallway Entrance
AA Center - Club Entrance
AA Center - Club interior faux embossed wall
AA Center - Club illuminated ribbon
AA Center - Club bar
AA Center - Club wall
